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A Case Study on New Product Development – Disruptive Product Innovation For a Leading Packaged Goods Player

A large packaged goods multinational company with leadership position in their core categories were looking to identify breakthrough, next generation product that would help consolidate their leadership position over the next 3-5 years.

The project was initiated and led by the Global innovation unit at the company’s US headquarters and required Leapfrog to develop and lead an innovation process to deliver a wide range of disruptive ideas that would form the innovation pipeline for the next 3-5 years. The process was designed to an “Accelerated” Innovation format.

The first stage of the project included a series of “immersions” designed to open the project team’s minds to multiple perspectives of the market, consumer and categories in question. Idea generation came via the Leapfrog proprietary I lab – a special innovation workshop designed to enable a focused leap of creativity towards disruptive ideas.

The process yielded an astounding 450 preliminary ideas which were first categorized basis their disruptive potential. Then, using internal goals, budgets and capabilities as a screener, the ideas list was further narrowed to a shortlist of 10 ideas to be moved forward towards commercialization.