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Leapfrog on Brand Strategy- “Reader’s Digest & Lego: Legendary Brands in Search of New Customers”

Recently, newspapers screamed the fact that the Reader’s Digest’s USA operations had filed for bankruptcy.  At the same time, its Indian operations were continuing to grow in circulation and readership, both in the print and online versions.

Click to read more: Reader’s Digest & Lego: Legendary Brands in Search of New Customers (Blog post will open in a new window.)