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An Article on Brand Repositioning and Equity – The 10 Rules for Brand Building in India

Rule 1: Adapt to Indian culture
Rule 2: Innovate for India
Rule 3: Offer value – substance + style
Rule 4: Offer a range of affordable price points
Rule 5: Celebrities work
Rule 6: Project a Youthful attitude
Rule 7: Be consistent – stay up-to-date
Rule 8: Use TV+ print, supplement with digital
Rule 9: Address desire, not just need
Rule 10: Think Experience

The 10 Rules for Brand Building in India (PDF)