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A Leapfrog Strategy Consulting blog post about brand identity & equity: “The Brand as a Tool in Business Transformations.”

Many large corporate houses in India are engaged in a process of re-engineering themselves to grow to the next level.  Ambitious growth rates are seen as an imperative and businesses are being re-imagined and re-designed.  Geographic expansion into new territories is actively pursued.

Click to read more: The Brand as a Tool in Business Transformation (Blog post will open in new window.)