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Leapfrog Case Study on Brand Strategy | US Market Entry Approach for one of India’s Leading Diamond Exporters

One of India’s largest diamond jewelery exporter wished to develop a US Market Entry approach for a completely new line of diamond jewelery. They needed to assess the US market’s readiness for this jewelery line as well develop a competitive Entry Approach. The first step involved Mapping the market, via an understanding of the market… more >

US Market Entry Strategy: A Service of Leapfrog Strategy Consulting

Breaking into any new market is a daunting task for multinationals and entrepreneurs alike. Breaking into the US market, in all its overwhelming abundance, is even more daunting. And it’s not just the market that is different, or even the culture, but the legal environment and regulatory requirements, as well. The cost of market entry… more >