Knowledge Center

A Case Study on Brand Growth and Evolution – Brand Extension by a Leading Beverage Player

An established leader in the beverage category, our client wished to enter another product category assessed as having a high growth potential in India. Faced with significant consumer barriers to category growth, they needed to identify ways that could help ignite interest and re-consideration of the category and then define the most compelling positioning, imagery… more >

Category Evolution: Market Dynamics and Brand Growth

The more things change … As tired a cliché as that may be, the almost impossible rate of change means that even successful brands are at risk. Innovation isn’t a “nice to have” afterthought or a way to pursue growth. It’s a must-have for brands seeking to leverage their positions and create enduring business strength…. more >