Knowledge Center

An Article on New Product Development- Consumer Understanding for Innovation

A presentation to Microsoft India, 2010. Consumer Understanding for Innovation (PDF)  

An Article on New Product Development – India : The Innovation Journey

India : The Innovation Journey (PDF)

A Case Study on New Product Development – Disruptive Product Innovation For a Leading Packaged Goods Player

A large packaged goods multinational company with leadership position in their core categories were looking to identify breakthrough, next generation product that would help consolidate their leadership position over the next 3-5 years. The project was initiated and led by the Global innovation unit at the company’s US headquarters and required Leapfrog to develop and… more >

New Product Development and Market Entry

Markets today are as competitive and saturated as ever as falling barriers to entry and shortening development cycles encourage competitors to jump into the fray. How do you uncover – and then quickly nuture – great ideas without getting left behind? The shortest path, as any huckster worth his snake oil will tell you, is… more >