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A Leapfrog Strategy Consulting Blog on Brand Repositioning & India Entry Strategy: Want to Market Valentine’s Day? Here’s How

Valentine’s Day is becoming established in India as a day of celebration in the calendar represents a triumph of marketing.  It all began almost two decades ago, when a couple of youth brands such as Archies decided to promote gifting on Valentine’s Day as a ‘must do’ activity for young couples in love and the day itself as a particularly romantic day.

Click to read more: Want to Market Valentine’s Day? Here’s How (Blog post will open in new window.)