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A Leapfrog article about Business Opportunities in India & Brandind Strategy: “Wine Marketing: The Journey to 2017, Part 1.”

Recently, Rajeev Samant, the CEO of Sula Wineyards wrote a piece on wine drinking, which he concluded by saying that for an Indian wine producer, these are the best of times. There is a sense shared by all Indian wine makers that wine drinking in urban India has crossed the tipping point to move on an upward trajectory.

Wine Marketing: The Journey to 2017, Part 1 (PDF)