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A Leapfrog article about Business Opportunities in India & Brandind Strategy: “Wine Marketing: The Journey to 2017, Part 2”

The previous postcard pointed to the distance that wine has to traverse to enter the mainstream and the need for wine marketers to be intuitive and imaginative in marketing for India. This piece will explore the enabling forces, the critical uncertainties and the potential speed breakers along the journey that wine marketers need to take into account while devising their strategies.

Wine Marketing: The Journey to 2017, Part 2 (PDF)