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A Leapfrog article about Cultural Semiotics & Brand Positioning: “Working Women in 2016: The Shape of Things to Come .”

The possibilities of women entering the work force in ever greater numbers is a future that is of
interest not just to policy makers but also to CEOs, HR heads and to marketers. Working women
represent a source of talent in resource scarce times and a source of greater discretionary
spending power, both personal and for the family.

Working Women in 2016: The Shape of Things to Come (PDF)